In July 2012 Scandinavian exhibition and conference hub Bella Center will launch The Shoe Galleries Copenhagen, a new purchasing and showcase platform for the footwear industry.

The new 4,000-sqm-department will be positioned as part of the CIFF fairs. It will provide a new environment for Danish and international shoe labels and include Via Della Spiga - a ‘boutique showroom’ concept for international high-end brands, the Meatpacking District - a solution for brands wanting their own identity, and The Market - dedicated to temporary exhibitors participating at CIFF and other activities in the footwear industry.

“With all the extra floorspace, we can accommodate more than 100 new brands,” says Fashion & Design Director Kristian W. Andersen. “It is time that we take the lead in bringing together the Copenhagen Fashion Week. At CIFF, we are now busy developing, conceptualizing and, in particular, taking the tough yet necessary steps to create the right framework that will make CIFF the obvious choice in Copenhagen and a real challenge to Berlin.”