B.Live is a new apparel and accessory collection, which aims to give young people recovering from cancer hope and faith in the future. The collection, which consists of apparel for men and women (dresses, t-shirts, sweatshirts, trousers and accessories), as well as make-up, illuminates the young people’s message, inner strength and pride.

Since March 2012 designer Gentucca Bini, together with other serious professionals, has guided the young people through to presenting the result of their work at a catwalk show, which took place in December 2012 (http://www.youtube.com/user/magicacleme) in Milan.

On 23rd-24th April 2013 the first examples of the collection will be on sale at the event B.Live Big Ben in Milan's Spazio Bugatti, in via Bugatti 7 at 19. Simliar initiatives will be organized in the future. The brand will also start being sold through its facebook page.

B.Live is part of the project “Il Tempo Magico”, an innovative initiative by Milan's Istituto dei Tumori (highly specialised cancer curing hospital), in taking care of young ill people through “Progetto Giovani”by Fondazione IRCCS Istituto dei Tumori di Milano, in collaboration with Onlus Fondazione Magica Cleme (magicacleme.org) and Associazione Bianca Garavaglia.

The organization of sales of the B.Live collection is managed by the social business company, Near.