After five years at Savile Row, London, b store follows a new design direction with its shop’s move to Kingly Street.

With white gallery space, the new concept houses modular fittings and furniture designed by Tom Finch and Pablo Limon. Inspired by the Memphis furniture and design movement, the design expresses group ethos characterized by their use of bold colors, geometric shapes and unconventional, often playful designs.

The launch of the new location on December 15 is part of b store’s 10th anniversary.