While Turkish denim mill Isko was all around during the Berlin trade shows with presentations and booths at Premium, Selvedge Run, Panorama Berlin and Neonyt, the latter was the chosen platform to launch the 7th edition of its denim design award Isko I-Skool.

"Aiming at nurturing creativity through hands-on experience of denim’s infinite potential," as Isko puts it, the contest again invites young professionals in the early stages of their careers and students in their final year of a fashion design BA or MA, involving talents from all over the world.

This year the program features a holistic creative theme that asks to explore the world both locally and globally, also taking responsibility of the product life cycle: “North, East, South, West – connected by one planet”. Participants are asked to literally "work on their world’s citizenship, digging into their roots and approaching different cultures to define and track down the geography of the world connecting them through responsibility."

Launch of the 7th Isko I-Skool denim award during Neonyt in Berlin with Irem Orhun (l.), Isko senior executive, and Marina Tonella, Isko I-Skool consultant
Photo: Isko
Launch of the 7th Isko I-Skool denim award during Neonyt in Berlin with Irem Orhun (l.), Isko senior executive, and Marina Tonella, Isko I-Skool consultant
That means to develop a capsule collection including two outfits, each one featuring a 5-pocket jeans to interpret their view on the “local” concept and two denim show pieces to reflect their worldwide influences and topics of interest. The denim show piece can be a garment or an accessory created by the designers and it can be made relying on any technique as long as it is responsibly produced.

The fashion schools whose students are taking part in the project include

  • BIFT – Beijing Institute of Fashion Technology (Beijing, China);
  • Tsinghua University – Academy of Arts and Design (Beijing, China);
  • Bunka Fashion College (Tokyo, Japan);
  • ESMOD SEOUL (Seoul, Korea);
  • Istituto Marangoni – School of Fashion, Art&Design (Milan, Italy);
  • NABA – Nuova Accademia delle Belle Arti (Milan, Italy);
  • Polimoda (Florence, Italy);
  • AMFI – Amsterdam Fashion Institute (Amsterdam, The Netherlands);
  • Aalto University – School of Arts, Design and Architecture (Helsinki, Finland);
  • NTU – Nottingham Trent University (Nottingham, United Kingdom)
  • AMD – Akademie Mode&Design (Munich, Germany);
  • Parsons Paris (Paris, France);
  • FIT – Fashion Institute of Technology (New York, USA);
  • SCAD – The University for Creative Careers (Savannah and Atlanta, USA);
  • FIDM – Fashion Institute of Design and Merchandising (Los Angeles, USA).
During the upcoming Berlin trade show season end of June, Isko I-Skool will gather all finalists and present their designs to a jury of experts that will chose the winners who will be awarded during a special event ceremony.

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