Just in time for the new order season, eco brand Armedangels presents a new area concept with a full service program. The shopfitting package includes a table module made of raw wood, patchwork carpets made from recycled Kelim pieces, and handmade clothes rails.

In addition, the concept includes a target margin agreement and a care area with external EDI monitoring. This allows the company to control the goods movement and interact in the case of slow moving products. “The retailer can make the best use of this area, without any further expenses,“ states Friederike Könemann, Head of Sales, Armedangels. The new retail area concept starts with the A/W 2014/15 collection at 20 retailers throughout Germany.

Besides the new area concept, Armedangels made a noise in the world with a donation campaign. During the Premium trade show in Berlin the brand collected 5,000 euro. For each pre-order and signature on the column that was placed at the booth, Armedangels donated 100 euro. The money raised will go to the Medico organization, which helps the victims of Rana Plaza. In April 2013, 1127 people died, when the building collapsed in a suburb of Dhaka.