Eco-fashion brand Armedangels has launched a new pop-up-concept for fashion stores and department stores.

The shop concept includes a modular and adaptable system working with sustainable and individually designed materials. The interior design is characterised by vintage furniture, copper-pipe clothing rails, antique picture frames and a folding cube system made from wooden boards.

The first pop-up-shop has already opened at the Karstadt in Düsseldorf and will run until the middle of June 2013. Martin Höfeler, founder of Armedangels, comments: “The new shop concept should enable customers to really experience the brand and its style. The unique story of our sustainable and equitable production is communicated at the point of sale (…) Sales in our Düsseldorf location are above and beyond our expectations. That’s why we really want to expand this project.