April77 store in Paris has re-opened after being redesigning by architect Federico Masotto. The new design is more premium, developing along the same architectural line as the Charonne boutique.

According the new image of the brand the store design composed around simple Bauhaus and Art Déco inspired forms, clearly organized space plays with the geometric composition of lighting and the illusion of mirrors. The floor breaks the square form of the room according to a grey/white/black geometric composition of terrazzo tiles.

Industrial inspired structures hang as racks from the wall mixing black lacquer and stainless steel.

Behind the desk, a neon light pays tribute to the song "Mother" by Danzig.