German sportswear company Puma has appointed Nina Graf-Vlachy as the new general manager of the DACH area. The 38-year-old will be starting her new position on October 1 and will report directly to Arne Freundt, general manager EMEA.

The native Slovenian began her career at Puma in 2013 and took over as head of the global strategy department in 2015. In this position she laid the foundation for Puma's new women's strategy. Since 2018, she has led the global go-to-market team, where she improved Puma's product creation and go-to-market processes. Prior to joining Puma, she earned a PhD in chemistry and worked as a project manager at the Boston Consulting Group.



Graf-Vlachy takes over the role of general manager DACH from Matthias Bäumer, who was appointed general manager BU teamsport in June 2020.


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