The footwear brand Palladium has appointed Douglas Segal as brand director, reporting directly to Palladium president Christophe Mortemousque and Amy Liu Schatt as new marketing manager, reporting directly to Palladium global marketing director, Olivier Heck in addition to Douglas Segal. Both positions are effective immediately.

“Douglas and Amy offer instrumental experience within their respective fields and are essential to Palladium’s new brand direction going into 2017,” said Mortemousque. “As we continue to globalize the Palladium brand, we are relying on their expertise and strong understanding of the North American marketplace to translate on an international scale.”

Segal is responsible for all aspects of the Palladium Americas business including sales, product and repositioning of the brand. Before he came to Palladium, Segal has worked at Dr. Martens and Camper.

Schatt’s main task will be the development of market strategies for the Americas as well as building Palladium’s brand awareness through integrated marketing campaigns, engaging content, and successful communication plans. Schatt’s latest position was as director of Marketing, Business Development and Sales at Telestar Corporation.