After eight years at Isko as global marketing director, Marco Lucietti will take on the new position of senior advisor.
“After eight incredible years, I’ve decided to change from the position of global marketing director of Isko to a different role working closely with the management of the company,” said Lucietti.
Lucietti managed the worldwide B2B marketing activity of Isko focused on conveying the values of the company to the market and built long-term partnerships in the industry, always playing an active role in company’s activities and actions.
In 2016 Isko started focusing on a new development plan to align its communication and add a brand message directed toward consumers. The aim of the new strategy is to help fashion brands connect with Isko fabrics involving different channels of communication and new media. The company also created a brand & communication team, headed by Fabio Di Liberto, global brand director, Isko, supporting the new communication strategy.
The B2B marketing department will now take the new name of global B2B marketing and business development. It will continue to enhance partnerships and develop business initiatives with worldwide fashion and sportswear industries.
Isko has started a process of recruiting and interviewing candidates to fill the global B2B marketing director position effective immediately.