Lacoste announces as new Wholesale Director for Germany speaking region PLUS: Eric Sawalies succeeds Kai Jördens who has left the company at his own request. In this new position, Sawalies is responsible for the strategic wholesale distribution of Lacoste textile, accessories and leathergoods of the Lacoste corporations in Germany, Austria, Switzerland, Denmark, Sweden and the cooperation in Finland. Eric Sawalies reports to Marco Dippe, the CEO of the region.
Eric Sawalies should strengthen the markets and continuously work on developing the distribution channels and the brand awareness of Lacoste as the brand announced.
Eric Sawalies joins the brand from JOOP! Menswear, where he has held the position of wholesale director since 2009. Prior to this, he worked in various distribution roles at HUGO BOSS AG.