The Milan-based fashion brand Antony Morato has started a new campaign: Tales of Style. Launched February, 2014, the label will feature a social media based, visual diary of the lives and styles of four male bloggers, who have been chosen for their different aesthetic, individual flair and origins. The visual diary will be presented on Antony Morato’s official Facebook and Instagram pages.

The bloggers featured in Tales of Style are Yvan Rodic aka the Facehunter, Adam Katz-Sinding of Le 21eme,  Emanuele D´Angelo of Livincool and David Roth and Jakob Haupt of Dandydiary.

Antony Morato's president and creative director Lello Caldarelli: “It´s been years since style has become something that can`t be imposed by brands, but is the result of an ongoing dialogue with different cultures, life moments and attitudes. On the streets more than on catwalks, fashion acquires its most creative and real dimensions. Shots snapped in the streets are the most modern and true representations of what fashion is today. With this project Antony Morato wants to tell the stories of these shots and thanks to them narrate its view on fashion and on the world."