Milan’s flagship store Coin in Piazza V Giornate is hosting a new initiative. The department store’s entire 7th floor is offering a wide series of streetwear and sportswear brands selected by well-known Milanese retailer Amedeo De Respinis.

Amedeo D. is a long established store based along Milan’s Corso Vercelli shopping street. It has been owned and managed by Amedeo De Respinis for 30 years.

The new "Urban Street Fashion" area will occupy the 7th floor of the department store. It is Respinis’ second door in Milan. The area will host a selection of Italian and international apparel and accessories brands such as Carhartt, Colmar, Save The Duck, Edwin, Roy Rogers, Billabong, Puma, Scotch & Soda, Adidas, Burton, Volcom, Converse, Obey, Diadora Heritage, Red Wing, Kelto Wear Design, North Face, New Balance, Nike, Vans and Onitsuka Tiger.