What novelties do this week's two big Copenhagen trade shows, CIFF and Revolver, have up their sleeve? We got you covered.

Copenhagen’s biggest trade show will once again introduce a number of additions and updates on its renowned grounds at Bella Center. Paying tribute to current trends, CIFF is launching a new Outdoor and Sports Performance area for its fall/winter 2016-17 edition, showcasing leisure and sporting brands, specialized in intelligent and technical design, who are targeting fashion and design retailers. CIFF Performance will have a large focus on Scandinavian technical sports performance and outerwear brands, such as Peak Performance, Casall, Tretorn or Bergans of Norway, worshipping the Nordic’s long and successful history within this segment. “We believe the cross over between fashion and sports is one of the major new businesses, relevant for almost all buyers looking for new buzz,” said Kristian W. Andersen, CIFF’s Fashion and Design Director.

Housed within a 2,000 sqm exhibition, CIFF’s Raven Projects area will again showcase a range of presentations and live events, designed to stimulate and inspire. Under the direction of Kristian W. Andersen and curated by John Skelton, the emphasis will be placed on emerging talent and sustainable fashion brands.
The stage in ‘Future Classics Hall, C4’, will see some promising denim talks, too. On Wednesday, February 3, between 3-4pm, the likes of Shubahankar Ray (G-Star), Marco Lucietti (Isko), Francois Girbaud (designer) and Federico Corneli (Haikure) will discuss “The Future of Denim”.
Scheduled for the same time, a day later, there will be a talk on “Sustainability – What’s in it for me?” with denim experts from Hugo Boss, H&M, Isko, Girbaud and Avery Dennison participating.

CIFF’s Crystal Hall will this season be hosted by the international sales/marketing agency, Tomorrow. For CIFF, they will bring womenswear and accessories by the likes of Christopher Raeburn, Markus Lupfer, Muniko or Uniform Wares, among others, to Copenhagen.  And there will be more leading fashion agencies with appearances at CIFF, amongst these Blender Agency from Norway, bringing Alexander Wang, Rag & Bone and Iro to CIFF’s LAB area, Freudian Kicks (Carven, Rodebjer, Kaibosh etc.), Holzweiler Agency (ETQ Amsterdam, Holzweiler etc.), Polly King & Co. (Champion Reverse Weave, Self-Portrait etc.),  Vernon Sport (Aigle, K.O.I. Denim, Birkenstock, Ohw?, etc.) or  Touba London, bringing Le Gramme or Art Comes First to CIFF’s dedicated menswear area Raven.

Ordering impression from CIFF
Ordering impression from CIFF

After successfully establishing its “Revolver Village” last season, Revolver is once again presenting its appealing offer of Scandi-favorites (such as Örjan Andersson, Hendrik Vibskov, Custommade, Wood Wood etc.) and international players (such as Alpha Industries, Levi’s Vintage Clothing, Penfield, Wemoto etc.) from the upper street/casual and premium segment all around the central Oksnehallen near Copenhagen’s Central Station.
Next to its all-new website, Revolver’s biggest novelty is its indoor navigation app. Based on a detailed map of the Revolver halls, the “Revolver Fashion Trade Show” app works similarly as Google Maps. Via 500 on-site Bluetooth-based devices, the app is able to locate its user as proximate as 50 cm and navigate him/her to the desired brand’s booth. The technology of the Revolver app, which is developed for both Android and iOS smartphones, was originally made for Amsterdam Shiphol Airport. At a later stage, the app shall also include registration, calendar and several further functions.

Christian Maibom, founder and creative director of Revolver, said: "This is the solution to a traditional issue at trade shows and we're very proud to be progressive in solving it. Similarly, the app is making it possible for us to send push notifications to our visitors, ensuring that they're fully updated on events, press happenings, and shows, constantly happening in the Revolver Village.” According to Maibom, the app, which is downloadable since February 1, marks the start of a more far-reaching digitalization process for Revolver: “The actual trade show concept as a physical meeting point between buyers and brands is not likely to change significantly in the future, yet the actual placing of orders along with research will undoubtedly create big changes in the future.”

Screenshots from the new Revolver app
Screenshots from the new Revolver app

Venues and dates:

CIFF: 3-5 February (www.ciff.dk), opening 9am-6pm on all days 

Bella Center A/S 
Center Boulevard 5 
DK-2300 Copenhagen S 

3-5 February (www.revolver.dk), opening 9am-7pm  on February 3, 10am-7pm on February 4, 10am-4pm on February 5

Revolver Village
Tietgensgade 65
1704 Copenhagen

Catwalk shows: 3–5 February (www.copenhagenfashionweek.com

Copenhagen Fashion Festival – public fashion week: 3-7 February (www.copenhagenfashionfestival.com)