Leading forum for the action sports, surf, streetwear, lifestyle and footwear industries Agenda is proud to enter into a strategic partnership with Flexfit as its exclusive headwear sponsor for an upcoming three-year run.

Previously they have released collaboration hats with artists and streetwear powerhouses such as Huf, SSUR, Poler, Girl Skateboards, Vans, Stussy and Staple. Entering into a landmark three-year deal, Agenda and Flexfit are creating limited edition hats each season with various brands and artists, as well as live installations on-site.

Flexfit’s arts and creativity initiative Basecamp, debuted at Agenda, will continue this tradition at the Agenda show in Long Beach on January 7 - 8.

Aaron Levant, founder of Agenda, comments: "We have built AGENDA from the ground up, making sure that we keep surprising and inspiring our brands and retailers. Our relationship with Flexfit and being able to tap into each other’s resources will support our vision and keep the show fresh. This is only the beginning for Agenda and Flexfit, and we’re excited to see the amazing collaborations to come.”

Thomas Cho, president of Flexfit Llc., comments: “The AGENDA trade show is one of the rare congregations in life that gathers creative talent across diverse mediums. We are quite blessed to meet such talented individuals that become cultural tastemakers and grateful to be exposed to their wild imaginations. Therefore, in order to support this cultural appreciation for creativity, Flexfit will continue its “Basecamp” arts initiative at the Agenda Show. Not only are the brands at Agenda appreciative of quality headwear craftsmanship, everyone involved with Agenda recognizes that creativity and innovation are the fundamental elements to the betterment of mankind. We are grateful and humbled to be chosen as a long-term sponsorship partner to the Agenda Show.”

Agenda Long Beach will take place on January 7 - 8 at the Long Beach Convention Center.