Adidas suspends its high-end sportswear brand SLVR. The line, which was introduced in February 2009, comes to an end with the current Fall/Winter 2013-14 collection.
A spokesperson announced: “From spring 2014, Adidas will introduce a new approach to sophisticated sportswear within the Sport Style sub-brand, which will exclusively be available for friends and partners of the Adidas family.” To explain the end of SLVR, it was also said that Adidas was currently putting more focus on its collaboration collections with designers such as Raf Simons, Rick Owens or Tom Dixon to approach the upper fashion market.
The Adidas SLVR store in Berlin will be rebuilt into a trend store.