Adidas has announced the opening of its concept store No42 in Paris, located on 42 Rue de Sevigne in the Marais district. The concept of the store is to combine retail and exhibition space under one roof. Besides progressive sportswear from the exclusive Adidas collections, No42 should also be considered as a platform for the Parisian fashion and art scene, where collaboration and exhibition can take place

The store will feature an exclusive selection of footwear, apparel and accessories from Adidas brands Y-3, Adidas SLVR, Adidas Originals and Adidas  Performance.  Also featured in the stores will be Adidas design collaborations with Stella McCartney, Jeremy Scott and Opening Ceremony, as well as the Adidas Consortium footwear collections, designed in partnership with leading fashion, and sneaker shops world-wide.

No42 is the third concept store of Adidas. The counterparts are in Berlin No74 and London No6. The number of the concept stores is always equivalent to the street number of the building.