Under the creative direction of designer Stella McCartney, Adidas has developed the new sports collection StellaSport, primarily addressing teenage girls aged 17-19.

The 106-pieces collection offers apparel, shoes and accessories with sports performance properties which can be worn both in the gym as well as on the streets. The styles feature bold branding, a lot of poppy colors and prints and have a mix and match-based aesthetic.
The spring/summer StellaSport collection will be available from January 15, 2015 at Adidas.com/StellaSport. Retail price points range between €15-80.

Stella McCartney about the new line: “The Adidas StellaSport collection for girls is lively, bold and sets the right accents. That is exactly what we want to reach with this collection, uniting performance and style. The result is ‘Performance Pop’.”
McCartney is a long-time collaborator of the Herzogenaurach-based sports enterprise. The womenswear line Adidas by Stella McCartney is part of the brand’s portfolio since 2004.