by Lorenzo Molina

German sportswear juggernaut Adidas is going to expand its retail network in China intensively over the next five years: by 2020, the company plans to open 3,000 new stores in the country, increasing their retail footprint up to 12,000 shops –it currently operates around 9,000–. A spokesperson of the brand told this magazine that the brand will be able to confirm the number of cities that will welcome an Adidas store when closer to 2020.

Greater China is the brand’s second-largest market globally, representing approximately 15% of its global sales. Net sales in Greater China increased from €1,786 billion in 2014 up to €2,469 billion last year. In the last quarter of 2015, the group currency-neutral revenues in the region went up by 16% and net sales were €617 million, 15.6 % more in comparison to the previous year (€482 million) on a currency-neutral basis.

The reasons behind the steady demand of sportswear in China could be explained by a steady interest in sport from China’s middle class and the end of the one-child policy.