On occasion of the upcoming FIFA world cup in Brazil, Adidas has created the largest advertisement campaign in the company’s history, headlined “#allin or nothing".
The central element of the campaign is a tv spot titled “Leo Messi's World Cup Dream” that debuted during the halving interval of the Champions League Final on Saturday, May 24. It stars some of the world’s best footballers including Lionel Messi, Bastian Schweinsteiger, Mesut Özil, Dani Alves, Luis Suárez, Robin van Persie and Xavi. It was directed by Cassiano Prado and Fernando Meirelles, the award-winning director of the City of God movie. Rapper Kanye West, who is about to launch a clothing and footwear line for Adidas soon, contributed an exclusive song for the soundtrack.

Next to the main advertisement spot, there will be several local video spots accompanying the campaign, for instance for the launch of the Battle Pack football shoe launch.
Moreover, Adidas will create and broadcast contents form a newsroom in Rio de Janeiro during the whole time period of the world cup.