Following the announcement of a new start for the Barleycorn brand in February 2016, Fornarina (also previously owned by Fornari Spa) will finally follow a new own life course.
Hong Kong based Bright Fame Holdings, owned by People Group, a leading global design, manufacturing and sourcing group in women's, men's, handbags and accessories – and a long time supplier of Fornari Spa -, has acquired 100% of the reknown streetwear fashion and footwear Fornarina brand in November 2016. After acquiring Fornarina from Fornari Spa, People Group has founded the Fornarina Srl company that is now managing the Fornarina brand.
"Fornarina diversifies our portfolio and provides considerable opportunity for our branded division globally,” stated Laurence Mead VP for the branded platform for the group. “Our core competencies in design, manufacturing, sourcing and sales capacity globally will provide our partners with a brand of authenticity and strong DNA.”
Fornarina will remain an Italian brand based in the Marche region and will be lead by CEO Mauro Gabrielli, a sales executive experienced with the brand's past and identity.
Fornarina's key future development will focus on denim, apparel and footwear. "We are excited of the opportunity to connect the Fornarina brand to a new savvy generation of consumers with an updated compelling individualism and look forward to helping Fornarina reach its full potential globally,” commented Tina Liu President of the People Group.