British largest online shop ASOS has received the WGSN Global Fashion Award 2010 in the category 'Outstanding e-tailer'. A jury of 60 members selected ASOS as ‘best e-tailer of the year’ and handed the Waterford Crystal Global Fashion Award, designed by fashion icon John Rocha, to the team of Asos on November 10 within the ceremony of the Global Fashion Awards 2010 in New York.

Hosted by WGSN, the world's leading style and trend forecaster, the Awards were the first of their kind to honor style and innovation in the fashion industry on a global platform. With the shortlist boasting respected global brands, internationally renowned retailers and exciting up-and-coming talent from around the world, the 2010 Winners List is a veritable roll-call of industry greats.

Winners in other categories were for example Levi’s in the category ‘Outstanding New Store’ for their flagship store on London’s Regent Street, Diesel in the category ‘Best Marketing Campaign’, or Wrangler (VF Europe) in the category ‘Most Innovative Digital Initiative’.