Running brand Asics America opens its first U.S.-based retail store today in Midtown, New York City.

“Despite a down economy, Asics America is still seeing significant growth in sales,” says Rich Bourne, President and CFO, Asics America. “New York is an active city in the running community which Asics has long been a part of through our support of the ING New York City Marathon. We feel this is the perfect time and place to mark our debut as a retailer in the US.”

The 1,100-sq.-ft store sports a blue and white aesthetic similar to that of Asics stores in London and Tokyo. The main draw of the store, however, is its proprietary Foot ID system, which includes a 3D scan of the foot and gait analysis to help consumers determine the best shoe for their feet and running style.

Foot ID’s 3D scan utilizes a cross-section of lasers and cameras to measure all aspects of the foot including the arch, bony architecture of the upper, length, width, heel and ball girth. The gathered data will eventually be shared with the Asics R&D facility in Japan for future research.

Grand opening events for the public are expected to take place throughout this weekend, including appearances by Olympic athlete Lolo Jones, product giveaways, a “fun run” tomorrow at 8:00 am starting from Bryant Park, and the chance to win a grand prize all-expense paid trip to an Asics-sponsored marathon.

—Tim Yap