In cooperation with the renowned Spanish universities, Complutense Madrid and Eina de Barcelona, Spanish shoe label ART has initiated a creative contest called ‘Shoestorming’ where students get the chance to help realizing  the marketing campaign for the label’s s/s 2012 collection. Students who are in their senior year attending one of the two universities can participate in this creative project which has the aim to transfer an object or a sculpture into one of the three relevant themes of the brand from Quel/La Rioja in a distinctive, unique and humorous way. The students can hand in their work in three categories: handcrafted, flexibility, and recycling. These categories reflect the core messages that Art wants to transport with its collections. In the course of two months, the students have the chance to prove their skills and, most important, their creative ideas.

Deadline is April 16, 2011; a high-class jury will choose their favorites with an official award ceremony at the ART headquarters taking place June 28, 2011. There will be three awards altogether, the first one worth €2,000 and the second and third one will get €1,000 each. The works of all three award winners will be implemented as an image for the marketing campaign s/s 2012 for all markets of the shoe label.