On April 26 Italian men's fashion brand Antony Morato launched its own online store. Facebook and Twitter fans prompted a short launch phase in mid-April and now any visitor can shop the e-store in Europe, South Africa, Egypt, Turkey and Israel.
The website is supported by content such as the brand's magazine and blog as well as editorial and advertising material. The site's Style Section offers special features such as "Made in Italy: Your Shoes in 20 Steps,”a video explaining how the Antony Morato footwear collection–made entirely by Italian artisans - is manufactured. Furthermore, thanks to QR codes attached to the footwear selection, consumers can pick and choose to find out exactly how a certain pair of shoes was produced.
Extra services for the website include a "Searchandising" section that sorts pieces according to style elements, as well as a personal online stylist and style tips to help visitors get the best from their visit and purchase. The website is now available in Italian, English and German and will soon offer Spanish as well.