Ann-Sofie Back, the Swedish born, London-based designer, has been appointed Creative Director of the hip and affordable label, Cheap Monday. Joining forces with the label’s founder, Örjan Andersson, Back says her chief aim will be to create a stronger identity for the label’s non-denim product offer; Andersson, meanwhile, will continue to be in charge of the denim line. The first full collection under Back’s creative direction will be launched for F/W 2011, although a teaser will be introduced in S/S 2010. In addition to her new role at Cheap Monday, Back will continue to show her eponymous label at London Fashion Week.

—Emma Holmqvist