France’s ANDAM award is considered to be the largest fashion prize in the world, worth €160,000. Now, after 20 years since its inception, founder Nathalie Dufour has announced a €20,000 new prize for young French designers. The intention is to demonstrate ongoing support for the fashion sector in France. The new prize was made possible following the outstanding results of the 2008 competition and the support of private and institutional partners such as Fondation Pierre Bergé et Yves Saint Laurent, Longchamps, Galeries Lafayette, Saks Fifth Avenue, LVMH, Beams and Yves Saint Laurent (Gucci-Group).

ANDAM, or Association Nationale pour le Développement des Arts de la Mode, was founded in 1989 by Nathalie Dufour. It hosts every year a major competition to identify, launch and provide support for emerging talents in French and international fashion. The competition is open to fashion designers of any nationality under the age of 40 years. After nearly two decades, ANDAM has honored close to 80 winners and contributed to the rise of some of the biggest names in fashion, including Martin Margiela (winner 1989), Viktor & Rolf (1994), Jeremy Scott (1998) and 2008 winner Gareth Pugh. For more information and entry forms, visit

—Barbara Markert