After successfully establishing itself in Europe, the Alpha Industries fashion brand, based near Frankfurt am Main, Germany, continues its expansion taking on Kazakhstan and Russia. Managing director duo, Rainer Knapp and Norbert Schneider, now launch in Eurasia with the brands proven casual mix of sportswear for him and her. The German headquarters must take full credit for successfully co-ordinating all the activities of the eighty men work force of European Alpha Industries team.

Male and female customers in Russia and Kazakhstan can now look forward to two collections a year, and many more fashion specials will available in the store.