British it-girl Alexa Chung has been announced as new face of Danish fashion brand Vero Moda. From November 2011 to July 2012, the 28-year old model, DJ and TV presenter will be the star of four Europe-wide campaigns.

“We know that Alexa is the perfect choice for Vero Moda, and we feel certain that the collaboration will take Vero Moda to a higher level and provide our brand with an added value since she is more than just any model and appeals perfectly to our target group”, explains Vero Moda’s International PR and Image Responsible Katja Hundrup.

The first shoot is set for late August in New York City.