Spanish designer Agatha Ruiz de la Prada has a new denim line.

Launched during Cibeles Madrid Fashion Week, Feb. 18-23, in Feria, Madrid, the line features an eclectic combination of styles, ranging from pop, the Wild West, and the army to cosmopolitan and sport-casual. The world of Agatha, meanwhile, is characterized by its diverse colors, heart-shaped motifs and vintage-looking garments.

The pop-inspired part of the collection, for example, recalls innovation and fun in the 1960s and 1970s with its colors, prints and motifs. As for fabrics, there are soft-handed options, cottons mixed with elastane for greater comfort, stretch classic denim and cotton knit tops. Drainpipe trousers and corporate shirts with vintage washes and gradated jeans are other highlights.

The complete collection, which was created using technology developed by the garment finisher Jeanologia in Valencia, Spain, will be available in stores from F/W 10-11 in Spain, Portugal, Italy, France, Mexico, Switzerland, Germany, The Netherlands and Japan.

—Maria Cristina Pavarini