Pure London has been named Best Trade Show by Britain’s Association of Event Organizers.

"With an innovative and inspirational approach and a real focus on the core brand values of this strong and established event, the organizers achieved impressive financial and performance results," said the award judges of the fair, which attracted in February 23% more visitors and 13% more exhibitors from the year before.

Entering its 28th season, the show recently announced plans to add premium womenswear to its offerings. Other recent highlights of the show include a re-edited footwear section called Label and another showcasing high-end eveningwear called Boutique. Continuing offerings range from high profile catwalk shows to informative fashion seminars and in-depth trend presentations.

The next edition of Pure London will take place from August 1-3 at London Olympia.