The ‘all adidas’ women's online film is an extension of adidas' biggest campaign, ‘all adidas’ which capitalizes on the unique breadth and depth of the adidas brand. Bringing together the ‘Sport Performance’ and ‘Sport Style’ divisions, the film highlights female athletes, artists, DJs and everyday girls. It celebrates ‘those who dare’, girls that fight with passion for their dreams, girls that dare to go beyond their limits, have fun while doing so and because they believe they can do it, they go ‘all in’ to reach that goal.

The ‘all adidas’ women's movie features selected highlight products from the sub brands adidas Sport Performance, adidas Originals and adidas Sport Style. Brand ambassadors like pop icon Katy Perry and tennis player Caroline Wozniacki are captured in their natural surroundings. Together they show that when you are passionate about your game, whatever that game may be, you put all your heart into it.

Launched in March 2011, the ‘all adidas’ campaign features adidas personalities from both the Sport Performance and Sport Style divisions. The campaign fuses the world of sport, music and fashion by showcasing adidas' distinctive presence across different sports, cultures and lifestyles.