Last Saturday, May 23, renowned London-based streetwear distribution agency A number of names (Anon) has opened its own flagship retail outlet and web store.

Located in London’s Soho district, the store not only sells selected brands from the A number of names distribution portfolio (Billionaire Boys Club, Gourmet, Human Made, Icecream etc.) with a few exclusive brands, mostly from the US, which are not sold anywhere else in Europe (such as Kinfolk from New York or Midnight Studios from Los Angeles), but also A number of names’ brand new own line of clothing. Born from other people’s interest in Anon promo tees, the people around agency founder Craig Ford have called to life a small line of labeled shirts, sweaters and a coach jacket, retailing from GBP40-90.

The store, which is located in the former London outpost of Japanese streetwear brand Bape, attempts to “offer a different, more personal approach to retail than the plethora of other stores out there.” Many collaborations and projects can be expected from the new Anon store and line.

Take a digital store tour here:

A number of names store
4 Upper James Street