Fashion platforms, and have set the course for further expansion. After firmly establishing itself in fashion e-commerce, the company plans to sharpen its textile assortment and take the next step in the direction of a trendy but commercial fashion web-provider. Beginning on May 1, Heinz Thünemann will take hold of the wheel of the Berlin-based 7Trends-Enamora GmbH as chief executive officer. The 49-year-old retail expert has had a long career in the fashion industry, having worked in leading positions for companies such as C&A, Katag and P&C West as well as his own consultancy, The Retail Experts, where he accompanied the sale of Woolworth Germany. Thünemann will focus on improving the company's fashion assortment and creating a mix of convincing and attractive brands against a background of smart price-performance ratios.

The current CEOs and partners Dr. Jochen Heemann and Dr. Sebastian Sieglerschmidt will take over duties at the newly-created advisory board. Present partners Reinhold Zimmermann and Heinz Krogner will become chief partners, now holding the entity of the shares.