The Californian premium denim brand 7 For All Mankind has opened its first Italian store in Milan’s luxury shopping area, in Via Manzoni 38. The 90-sq.-meter store hosts denim and ready-to-wear men’s and women’s collections amongst natural and white laquered wood furnishings and industrial concrete floors. “This new monobrand store is a significant step for the retail strategy of the brand,” said Massimo Ferrucci, general manager, 7 For All Mankind. “After the inauguration of our first European – and truly successful - boutique in May 2009, in Paris in Rue St. Honoré, and our most recent openings in Berlin, Antwerp and Milan, we feel we have confronted a significant challenge.”