505 Games, the Los Angeles-based global videogame publisher, and IMG have inked a deal to develop multiple, multiplatform console and iPhone games based on a concept created by renowned make-up artist Pat McGrath and fashion insider Noël Gordon. For the first time on the videogame platform, game players and fashion lovers alike will be able to enter the world of high fashion at Fashion Week, with a true insider’s point of view. Under the franchise name of Fashion Week Live, games will feature industry gurus, top models and the star-studded runways of Fashion Week events worldwide.

“With today’s videogame technology and IMG’s incredible reach into all facets of the global fashion business, we’ll be providing fashion enthusiasts the opportunity to experience all aspects of the international fashion scene at Fashion Week,” said Adam Kline, President of 505 Games U.S.”

“IMG Fashion is thrilled to be working with 505 Games on an interactive fashion video game which incorporates all the elements of our industry, from the glamour of fashion weeks, and runway shows, to the models, designers, stylists, hair and make-up artists, the parties and celebrations. By combining IMG Fashion’s experience, expertise and relationships in this space with 505 Games’ abilities, I'm sure we will all soon become video game fashionistas,” added Fern Mallis, Sr. VP IMG Fashion.

The first titles are set to be released in 2010 in major markets across the globe.