New York-based underwear line 2xist ( launches the first-ever "Celebrity Jocktion" today – a 12-day charitable online fundraiser/underwear auction that will raise awareness about prostate cancer and raise money to battle that disease.

The auction, held at online site (, will run through Saturday, September 25, and hopes to raise $10,000 for the National Prostate Cancer Coalition (NPCC) so that the coalition can offer a free mobile testing unit for men who either cannot afford a doctor’s visit or do not have health insurance to get tested for prostate cancer.

The sale features numerous 2xist briefs that have been customized by celebrities such as actors Brad Pitt, Hilary Swank and Gary Sinise, musicians such as Usher and Mario, fashionistas such Philip Bloch and Nicky Hilton, and numerous other famous names.