The German specialty retailer 14 oz. and its managing director Karl-Heinz Müller have launched the first in a series of brand publications. Following the launch of 14 oz. magazine in fall 2009, the bound publication, available in digital and print format for free at 14 oz., focuses on one label out of the shop’s portfolio. Featuring high-quality prints, the book provides product information in addition to the brand’s history and philosophy without resembling a mail-order catalog.

The first volume introduces the new summer collection by Ten C. Designed by Paul Harvey and Alessandro Pungetti, the collection includes six different styles of jackets ranging from €549.90 to €979.90. Other styles featured in the volume are currently displayed in shop windows.

“By launching the 14 oz. booklets we want to accompany our customers intensively, inform them in a nuanced way and present exclusive products in an exclusive context. Following our marketing strategy the booklets support the introduction of new labels as well as the establishment of existing ones,” said Karl-Heinz Müller, managing director of 14 oz. and head of Bread & butter.

Although the release date for Vol. 2 has not been announced, the retailer said it would feature the US heritage accessories brand Filson.

—Lena Grossmüller