Statement, located right next to the Red Wing Shoe store in Munich is the place to go if you’re looking for a beautiful pair of selvedge jeans, thanks to a vast selection of international specialty brands and services like a free chainstitch hemming for every pair of 5-pocket that you buy. Founders Kay Knipschild and Christian Josh Heise (Josh to us) embarked on this adventure in November 2014. Knipschild previously worked for G-Star and was co-founder of Berlin’s denim mecca Burg&Schild –his former business partner Shane Brandenburg kick started Berlin’s intimate denim aficionados show Selvedge Run. Heise stumbled upon denim by a twits of fortune. He got hired by Knipschild as a part-time accountant while he was still co-managing a hostel in Berlin and started to dedicate full-time to this task after six months. “I got totally absorbed of that denim, workwear and vintage aura Burg&Schild and the Red Wing Shoe Stores [Kay owns the Red Wing Shoe Stores in Berlin, Hamburg and Munich] created and stand for,” Heise explains. In regard of what encouraged them to open Statement, he adds: “The idea was to create a denim store where everyone no matter how tall or big he or his budget is may find the perfect pair of jeans. We wanted to create an open minded atmosphere, so no one feels excluded from the beauty of selvedge denim.” In the lines below, Heise speaks about new brands for the fall’16 season, small leather goods and Instagram.
What are the best-selling brands right now?
That is a really hard to say. We are stocking an eclectic selection of more than 50 different fits and fabrics. We are really proud and happy to work with brands like Iron Heart, Indigofera, Stevenson Overall, Strike Gold, Sugar Cane, Momotaro and Warehouse as well as RRL, 3sixteen, Levis Vintage, Lee 101 and Edwin just to name a few. But so far there has not been the „brand“, which pretty much validates and underlines our approach to find the perfectly fitting pair of jeans for our customers, simply because the jeans he is going to buy is of high quality and combines attention to detail and a lot of craftsmanship and hopefully will be his best companion for the next years and gets more beautiful the more he is going to wear it.
Have you added any new labels to your assortment for the fall’16 season?
Oh well, we are really excited about fall and about our new brands in particular. Especially the addition of Samurai Jeans from Osaka, which for denim heads is still kind of the Holy Grail when it comes to Japanese denim, honors us. Not less proud makes us starting to work with Maharishi and Alden. For us, it feels like adding the final pieces to a beautiful puzzle and we hope that our beloved customers are going to enjoy their amazing products as much as we do.
What denim washes and cuts are the most demanded ones among your clientele?
Absolutely no washes! We believe in the beauty of denim in its virginity. No offense, but it is ridiculous to charge the customer a higher price for a product which has been bratty destroyed. The fact that most so called denim fabrics are substituting oil for cotton because it is cheaper and makes a random fashionable item more cost-efficient makes me sick. In my opinion washes and destroyed jeans are a spawn of spineless mass-consumption.
How important is for you the selling of accessories and other small leather goods? Does it represent an important income source for you?
I would say accessories make up like 10% of what we are selling. Obviously our Santa Rosa, Tanner Goods, RRL and Ondura- belts are selling best as these are mandatory to jeans. But we are always trying to keep things interesting for our customers, which means most of our accessories like bags, wallets, keychains or belts are unexceptional handmade and even sometimes single pieces like the bags from Totem Salvaged and Talonmade, same goes for the one of a kind leather goods from Obbi Good Label. As a matter of course we are stocking all time classics like Filson bags as well.
Are there many denim aficionados in Munich?
It seems that people are appreciating a good pair of jeans more and more, at least when it comes to Selvedge denim. Most of the people who bought something from us became steady customers. Moreover we trust in the word-of mouth which is more valuable than any advertisement, so it’s not overstating to say that Munich doesn’t have to hide itself behind cities like Berlin or London. On top of that thanks to stores like Gasoline Alley, which is just around the corner, people in Munich have been aware long before we opened the Statement Store, that there is something else besides short-dated fashion trends. But it is definitely not like in Japan, where people have been into Americana, workwear or even preppy styles for years and do not even accept anything else but high quality products.
You have a big following on Instagram. How comes? Can you give any tips for our readers on how to get the most out of the app?
Thank you for the compliment, but i have to admit there is no big game plan at all and we are just trying to share our love about what we are doing by giving impressions of our daily work and letting people participate and look behind the curtain. We did not hire any agency or something like that. It is pretty much just us and maybe that is what people like most. And of course there is nothing wrong using certain hashtags so people can find you and see what is new, but it’s not rocket science.
Statement - The Denim Store
Mo-Fr: 12am - 7pm
Sat: 11am - 7pm