Starting with an online offshoot of the renowned Burg & Schild Store in Berlin in 2013, Maria Klähn merged both businesses under her aegis only one year later. In the same year Burg & Schild founders Shane Brandenburg and Andreas Becker initiated the trade show Selvedge Run and Klähn took over the position of sales manager. But last year she decided to focus on her retail businesses and push them forward. Here SI asks the passionate denimhead about her vision.
Maria, What vision did you follow when taking over Burg & Schild Store in Berlin?
After my parental leave I decided to start my own business. As I was working on the fields of human resources and e-commerce an online shop suggested itself. Thus I at first established the online appearance of the brick-and-mortar store Burg & Schild which I bought one year later. My personal vision was to be my own boss. Professionally I aimed Burg & Schild to be Germany’s leading online shop in its segment. Further I wanted to expand the range of offer and to disseminate.
Your passion for denim is based on...
I admire the variability and durability of denim. I wear some of my jeans for years and years and they last long. You can’t go wrong with a well-fitted pair of jeans or a worked out denim jacket. My family has lived in the former GDR, where a pair of Levi’s 501 has had an even stronger meaning than in West Germany. And still today, denim is a perfect statement piece.
What is the latest and greatest innovation on the field of denim in your opinion?
At Burg & Schild it always starts with raw denim of high quality, not only for aesthetical reasons but also considering sustainability and durability. I appreciate the effort the industry takes to reduce water use and to raise the share of organic cotton. A lot of major denim brands are aware of their responsibility to reduce the use of chemical substances, which is a big topic as well.
What do you wish for the future of your brand?
Even though I run an online shop I’d like to see more appreciation towards brick-and-mortar again, especially towards small multibrand stores like Burg & Schild that are run with love and passion. Consumer should demand more variety of goods and they should put an extra eye on quality. This would lead to fair prices throughout the entire supply chain. People must understand that somebody has to suffer for a pair of jeans that only costs €30, not even talking about the exploitation of nature.
What fashion item offered to you would you take right away and put in your store?
I love the blue color. As soon as you come up with a beautiful blue item, I might go for it. Actually I am seeking navy blue sunglasses of good quality and bracelets like the Native American jewelry using lapis lazuli we are currently stocking.
Burg & Schild
phone: 0049 30 24630501