Bohemian By Jibodh is one of the newest menswear stores in Rotterdam. Located right in the heart of the city at Pannekoekstraat 48 the two brothers Imro and Eric Jibodh fullfiled their dream and opened up their own boutique. Here Imro Jibodh explains why Bohemian By Jibodh is the store for the modern man and why Mad Men inspires him. Interview by Juliette Nguyen

Why did you open your store?
After working for several years in the fashion business, it was time for my brother and I to start our own store. Our vision was to create a store for the modern man where you can find nice suits and smart casual clothes of excellent quality. Where people aren’t afraid to enter, get personal attention and leave the store with a good feeling. On the 6th of April 2013 that became reality.

Industrial chic mixed with a 60ies style attitude
Industrial chic mixed with a 60ies style attitude

What are your current bestselling labels? Which are your personal favourite brands?
The labels that we currently have are: Bertoni of Denmark, MINIMUM, Dr. Denim, Samsoe Samsoe, Hamaki-ho, Profuomo, K.O.I. Kings of Indigo, Daniel Wellington, ItalianID and KangaROOS. There is no main label and I don’t have a personal favourite. Thanks to our expertise we are able to combine all our labels in a unique style.

How important is the denim segment for your store?
Very important, because every man needs some good fitting jeans.

In terms of denims: Which cuts / shapes / washings / colours are most popular at the moment?
The slim fitted denims are popular in navy and grey washings.

Do customers search for favourite brands and special styles or do they buy spontaneously?
Since the brands that we have aren’t well known in Rotterdam, we notice that thanks to what we show in our window and what we wear ourselves we inspire our customers.

Where do you order your products?
All the brands have their own agent in the Netherlands, so that is easy.

What inspires you, where do you get your information about upcoming trends?
By walking through cities, looking in magazines, watching (old) movies, TV-series like Mad Men. Just keeping our eyes open. And we don’t follow every trend. We don’t want to be hyper trendy.

Are there any new brands that you have ordered for the first time now?
This season we start with Hamaki-ho, which is a brand from Italy. If we start with a new brand it needs to add value to our store. And we think that we made a good choice with Hamaki-ho.

What do you think will be the key-pieces/trends in summer 2014?

Printed shirts and printed t-shirts. And windbreakers / raincoats (short or long)

How do you stay in contact to your (regular) customers?
We have a customer database and are active on social media. And after the first good experience in our store they usually come back.

Relaxing atmosphere at the store in Rotterdam
Relaxing atmosphere at the store in Rotterdam

What do you like about your location and your customers?
We are in the heart of Rotterdam with nice shops and restaurants. No high-end or commercial street, a street with only local ownership that gives Rotterdam character.

Are there any differences to similar stores in cities like Berlin, London or New York?
Bohemian by Jibodh is a unique store.

Do you have an online shop? Do you run any social media activities?
We don’t have an online store, we want to keep the contact with our customers, understand their needs and talk with them. We are active on Facebook, Instagram and Twitter

Is there a role model for your shop? Any store – worldwide – which inspires you?
Our inspiration comes from the customer that we want to dress. The city of Rotterdam is a big source of inspiration, where old and new is combined in a trendy way.