More movement in the world of fashion trade shows: Premium Group plans to purchase a minority stake in the Liberty Fairs Fashion Group. 

 

The Berlin-based organizer of several fashion events including trade shows such as Premium, Seek, Bright and tech conference Fashiontech announced today that it wants to acquire a minority share in the US-based Liberty Fairs Group, which organizes the Liberty, Cabana and Capsule trade shows. 

 

“There is a huge opportunity to provide state-of-the-art events focused on commerce, community and relevant content in order to better serve the changing needs of brands and retailers. The combination of the Premium Group’s strong relationships and long history of cutting-edge events and Liberty Fairs’ network and expertise makes this an ideal partnership,” Anita Tillmann, Managing Partner of Premium Group says. 


As stated in a press release issued by Premium Group today, the “alignment with Premium Group marks an ongoing expansion and diversification to amplify its exposure in the women’s market” for Liberty Fairs Fashion Group. 

 

Sam Ben-Avraham
Photo: Liberty Fashion Fairs
Sam Ben-Avraham

Sam Ben-Avraham, founder of Liberty Fairs Fashion Group says: “We have always admired the Premium Group and the Liberty family has a long-standing friendship with Anita and her team. It makes all the sense in the world for us to work together as our respective shows explore expansion possibilities at an international level. This deal gives us the opportunity to officially join forces as Premium Group explores the trade show market in the US, and as we evaluate different options in taking Liberty, Capsule and Cabana to Europe.”

 

As of the February 2019 edition at Liberty Fairs’ new Las Vegas downtown venue the companies will unveil their first iteration of Premium Group alongside Liberty Fairs in the US and, furthermore, develop a new concept for the womenswear segment in New York City. 

 

By now no further information regarding the details of the purchase or of the upcoming concept of the partnership were unveiled. 

 



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