For its February edition, Première Vision will go digital-only again presaging continued health constraints on a global scale. The organizers of the international fabrics show don’t expect a return to physical events before the second semester of 2021.

The digital show, a week-long event running from February 15 to 19, will be an extended version of the digital show that premiered last September and will feature the Première Vision Marketplace including yarns, fibers, fabrics, accessories and components, designs, leathers and garments with an interactive digital catalog to facilitate products’ presentation, and buyers’ sourcing as well as design and creative content around the s/s ’22 collections.



It will also feature virtual forums to showcase the exhibitors’ new products, fashion webinars from Première Vision’s fashion team, videoconference appointments to personalize meetings and facilitate presentations of materials collections and a program of digital talks and webinars to explore the fashion industry’s coming challenges through the eyes of industry pros and experts.

Whereas in September the show’s digital event was split between the Première Vision website (fashion content, news, catalog, etc.) and the Marketplace (offer, product content), as of February it will be fully incorporated on premierevision.com.

In addition, a new website will be launched and rolled out in several stages over the coming year, which will bring together all the trade shows and its Marketplace. The new platform will be progressively integrating the various events in 3 stages: in February, in July and at the end of 2021.
Première Vision Paris last February
Photo: Première Vision
Première Vision Paris last February
“While a recovery seems to be taking shape on the horizon, aided by the arrival of vaccines, the post-health crisis period is gradually coming into view, along with some difficult economic consequences. Nonetheless, the current period has accelerated and given rise to new business opportunities for the fashion market. [...] We remain convinced that this crisis has confirmed the extreme vitality of physical trade shows, which are essential to ensure creative and business interactions between fashion brands and their suppliers.
We confirm our goal of holding our trade fairs and events planned for 2021, on a course that will henceforth combine physical and/or digital events,” says Gilles Lasbordes, Managing Director of Première Vision.



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