Sebastian Klinder, managing director of Munich Fabrics Start, explains what major events and innovations can be found within the upcoming edition of Munich Fabric Start and BlueZone, to take place respectively next week on 30 January-1 February and January 30-31 at MOC Zentrum and ZenithHalle.
What main innovations will Munich Fabric Start unveil for the upcoming edition starting on January 30?
Creatives, buyers and product managers are in for a jam-packed trade fair program buzzing with interactions and initiatives of internationally renowned experts. As before, the centerpiece of Munich Fabric Start and Bluezone will be the high-quality portfolio of more than 1,800 collections of over 1,000 leading fabric and accessory suppliers.
With the Bluezone and adjoining Catalyzer area we have one of the world’s most important denim and sportswear trade shows. We are internationally well positioned with again over 100 international denim brands including Candiani, Orta, Santanderina, Kassim, Soorty, Prosperity, Paolo Gnutti, Europa, Tejidos Royo, Bossa, Calik, Berto, Tavex, Arvind, Albiate and Pordenone.
New entries for this edition are House of Diamond, Fashion Point, Metalservice, Anubha, Iskur, Foshan Foison, Alexandros and A.P. Xpress as a new premium additionals manufacturer from Great Britain.
The Denim Club will be continued with exciting workshops, discussions and lectures. The latest edition will revolve around the development of fitted jeans, the future of the heritage trend, the automation of finishing processes as well as sustainability in practice.
What will some of the highlights be at the shows?
Candiani launches a ready-for-the market “Re-Gen” denim, which (so far) comes closest to what is considered a biodegradable denim fabric. In addition to Kitotex and Indigo Juice as dyeing processes Re-Gen uses up to 50% Refibra fibres and 50% recycled cotton in warp and weft–meaning that there is no fresh raw denim woven into this “non-cotton denim.”
Orta presents the next generation of denim with Exoart and the Denim Tech Line.
Exoart focuses on a brand-new technology where ecological processes meet craftsmanship effects, Orta’s Denim Tech Line takes visitors on a journey through time–a timeline of functional denims that will define Denim 4.0 for generations to come.
Kassim Denim exhibits a “Made in Germany Collection” as its next-generation “Premium Sustainability” line born as a cooperation with German universities.
Calik Denim is showcasing its latest innovations including “Smart Stretch” for advanced shaping where needed and “Fly Jean” for incredible lightness, extraordinary flexibility, a super-soft touch and shape retention.
Design Studio SAAT launches the “Dyneema Capsule Collection” with collaboration partners BMW Motorrad and Naveena Denim Ltd. Focus of the project is on a biker lifestyle supported by innovative design and precise details.
Entrepreneur Paolo Gnutti presents its new PG collection.
The Keyhouse area continues to disclose some of the most burning and challenging issues for the textile and fashion industries, about smart textiles, intelligent process solutions, sustainability as well as innovative highlights, future fabrics, biotech and digitalization. Exhibiting here are MYR, Naveena Denim, Lenzing Fibers, FashNerd, Orta, Vivify, Invista, Brugnoli, Montega + Tintes Egara, Kassim Denim, to name but a few.
Some highly innovative projects will debut within our Next Tex Innovations Showcase, a handpicked selection of groundbreaking products and concepts on an especially dedicated area of 250 sq. meters. And our Sustainable Innovations and Organic Selection areas will showcase smart eco-denims, color pigments from tulips, fibers from algae or marine waste.
We will host an exclusive line-up of workshops, lectures and keynote speeches with high-caliber international experts and trend professionals such as David Shah, Muchaneta Kapfunde and others.
Bluezone going back to the last two days. Why did you take this decision?
We always try to respond to the wishes and needs of the industry. The majority of denim and sportswear brands prefer an efficient event, which also includes the right timing with two intense days. We are aware that there are currently many stand-alone exhibition formats especially catering to the denim segment. Thanks to our flexibility we can adapt our offering accordingly tuning it to the needs of both suppliers and visitors.
Will the show launch new pavilions or new initiatives? Can you describe them and explain why you are offering them?
For this January-February edition we will capitalize on the fascinating architecture and spatial design of BMW World for exclusive formats such as the internationally acclaimed lectures by Li Edelkoort. She will present her visionary fashion outlooks in a series of repeated lectures on January 31, the first starting at 2.30 pm. In Munich she will provide initial insights into her take on the autumn/winter 2019-20 season.
The Denim Club will host exciting workshops, discussions and lectures around topics that include the development of fitted jeans, the future of the heritage trend, the automation of finishing processes as well as sustainability in practice.
What is characterizing the jeanswear and sportswear business at present? What is your feedback from insiders on these markets?
Over the last few years the supply chain has grown enormously due more low-cost producing countries, especially from the Far East, entering the fray. This phenomenon has created an abundance of distribution channels with products of similar look, style, end use and low price.
This “much of the same” consumption has decreased somewhat. The denim and sportswear markets needed a general overhaul to create new prototypes and change the wearing philosophy in line with consumers’ most recent needs.
We have therefore recently been experiencing a trend towards more functional denims, better performance and a shift to value-for-money items. The industry is also becoming more sensitive to environmental issues and is now looking to recycled fabrics, low-impact treatments and transparent and traceable practices.
The future will bring much change and disruption. Which is, of course, why Bluezone is calling for a “Man + Machine” concept. Technology and science are making a substantial contribution to new consumer needs making denim more special in those various areas. In other words: denim and sportswear are becoming more technical and smart like a self-driving hybrid car or a smartphone.
For more information on trade shows check out DFV Group’s expocheck.com.