To make the finest selection of sustainable brands available online and to accelerate the transition towards sustainable fashion is the mission of online fashion platform Staiy. Now the young Berlin-based start-up (launched in November 2019) by four young Italian entrepreneurs is confronted with the impact of the Corona pandemic. We talked to Adrian Leue, Staiy’s co-founder and managing director, why times could have never been better to sell online and sustainable.


How has the current Corona epidemic hit your start-up business?
Staiy is a very flexible marketplace, and we managed to become stronger than before. We have found the time to restructure our operations, polish the experience and most importantly talk with our community. Some of our smaller designers and brands are facing difficulties, but overall we saw an increase in orders as sustainable fashion’s intrinsic value is now better perceived. It is for us a great moment to stop for a second and really bring the message of what we stand for together with our brands and community: sustainable fashion as an expression of valuable consumption.
Staiy summer 2020 campaign image
Photo: Staiy
Staiy summer 2020 campaign image
With regards to consumer demand: Do you see a better chance for sustainable fashion-especially now due to the new circumstances?
Online and sustainability are two dimensions that are more and more in people’s lives because of quarantine, and we are sure that they will last beyond the pandemic for the positive effects they can have on society. Treating our resources right should always be in our minds, and the current situation is making it easier to see the positive effects it has - air is cleaner, water is so, but the problem is not solved. Fashion is the second-largest polluter in the world, and people are reestablishing their priorities. We believe that sustainable fashion will benefit in the long run, as it delivers value and purpose to the end consumer. This overall transition will also bring back in the spotlights other forms of sustainable fashion such as second hand.


What impact can the pandemic have on the fashion industry, sourcing, supply chains and sustainable production?
The pandemic has a vast impact on the production fashion garments across the world. The short supply chains of sustainable fashion, rooted around minimization of CO2 and local production, allow for more control when compared to massive fashion brands. However, the common problem will be with producing the right quantities of stock and forecasting demand after the pandemic. Inefficiencies under this aspect could have a large impact for everyone in the industry, at every step of the value chain.

As sustainable production involves upcycling and recycling processes together with local production, the small-medium designers and brands will be able to craft unique pieces and bring them to market quickly.




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