Fiber specialist Lenzing, chemical company Officina+39 and creative consulting studio Meidea have teamed up to develop The Circle Book, a lookbook meant to inspire and educate the next generation of designers in creating more responsible and lower-impact apparel.



Concepts presented in the publication include tailored though comfortable pieces for home life, pieces with technical functionality and fashion with multicultural, vintage influences. All these collections are made with innovative fibers and use responsible dyes utilizing fabrics from Calik (Turkey), Candiani Denim (Italy), Prosperity (China), Santanderina (Spain), Tejidos Royo (Spain) and Tat Fung (China).
The Circle Book in the making
Photo: Meidea
The Circle Book in the making
“The Circle Book was born from the thought that synergy and collaboration can be very powerful and effective,” commented Lucia Rosin, owner, Meidea. “It was created during the lockdown and with the aim to show a new circular economy perspective. Starting from fibers, selected materials, garment design and final treatment, we have discovered intelligent solutions in the use of fabrics, and have expanded their functionality, enriching garments with sustainable colors and finishes. The Circle Book wants to bring ahead the message that by collaborating and adopting a holistic vision, we are able to create better quality and work for our well-being,” she continued.
The Circle Book cover
Photo: Meidea
The Circle Book cover
“The Circle Book is an example of sustainable innovation. It is aimed at fashion designers and brands showing them a new way of designing sustainable fashion. I believe the future will be less fashion shows, less luxury and waste, and more attention to sustainability and creativity. This is what inspired The Circle Book,” said Andrea Venier, owner, Officina+39.
Garments dyed with Officina+39 dyes
Photo: Meidea
Garments dyed with Officina+39 dyes
“Now we see how interconnected we are and the importance of collaboration. We are a supply network where fibers, chemical producers, spinners, weavers, finishers, designers and brands all come together to explore ways to reduce environmental impacts of the total garment. This is how we come together, as like-minded people, part of pioneering companies,” added Tricia Carey, director of global business development – denim at Lenzing Fibers, the producer of Tencel Lyocell.


 

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