It originates from Peppino Peppino Magazine, an Instagram account focused on denim, vintage workwear and Japanese aesthetic founded in 2015 by Simona Testucci, a fond denim lover who has been working in the fashion business for almost 20 years covering all roles, from sales assistant to visual merchandiser, buyer and product manager.
After college, she also worked at AB Fits, a famous denim store in San Francisco, where she met its owner Howard Gee, her first mentor of the denim world. “I spent days in the store, touching, folding and selling denim pants. My blood has been blue since then as denim is a way of life, a philosophy and a white canvas where you can paint whatever you want. No other fabric has this power,” she says. Another of Testucci’s mentors and friends is Alessio Berto. “He’s an incredibly talented pattern maker, able to translate my ideas into perfect silhouettes.” Her first Peppino Peppino Denim capsule debuted at Pitti Uomo in January 2019. “I started it because I felt there was a void in the market,” she says, explaining that the denim market is saturated and too many brands are offering exactly the same looks, fits and washes especially in the women’s market, no matter if it is a premium denim brand or a vertical business. “However, I do believe there is still so much to explore especially when it comes to shapes and fits.”
Editor's note: This article runs in our current "Denim Sourcing Issue", #292. Please also check out the e-paper version for more information.