The Italian jeanswear and lifestyle brand has just signed an agreement with the international real estate company Bel Invest Group to build the first residential Diesel building in Miami, Florida, in the vibrant arts district of Wynwood.


The Diesel building is designed by Zyschovich Architects and developed by Bel Invest Group, an international real estate developer with offices in Miami, Berlin, Barcelona, and Vicenza (Italy). It will host 143 Diesel Living-designed residential units measuring approximately 24,000 square feet (2229,673 square meters) of prime street-level retail space. 

Rendering of the Diesel building designed by Zyschovich Architects
Photo: Diesel
Rendering of the Diesel building designed by Zyschovich Architects

 

The project is characterised by a loft-style design and feel with the aim to seamlessly fit into the pioneering and pedestrian-friendly Wynwood district, an area that has seen significant growth over the past decade into one of Miami’s, and America’s, most dynamic neighborhoods.

 

“We are excited to help turn Wynwood in the first real urban pedestrian friendly neighborhood in Miami, thanks to our long-term experience in developing real estate across Europe,” says Maximilian Beltrame, president and CEO, Bel Invest Group. “Diesel and Wynwood are a perfect match in every aspect, and we feel honored to have been chosen to develop the first Diesel building in the world. We want to create buildings and shape neighborhoods where people do not have to leave their house by car, but rather find all their daily needs within walking distance.”

Renzo Rosso, founder, Diesel
Photo: Diesel
Renzo Rosso, founder, Diesel


Renzo Rosso, founder, Diesel, commented: “Diesel Living is the first true concept of modern living by a fashion brand. It reflects the lifestyle of today’s young generations, moving around the world and living life on their own terms. It reflects their ‘social’ way of interpreting their residences, spaces where they live, work and entertain with friends – spaces that say a lot about them and their personality. Diesel Living helps them to do just that: show the world who they are. I am sure this new project is only the beginning of a new exciting adventure.”


More project details will be revealed in the first quarter of 2019 with the start of pre-sales at an official launch event on site.


Diesel Living has reached various goals this year as, beyond the usual appointment at Salone del Mobile Milano (April 9-14), also participated Downtown Design Dubai (November 13-16) and Salone del Mobile Shanghai (November 22-24).