Tommy Hilfiger has participated in Pitti Uomo for the first time in January, 2017 and presented his menswear collection for fall 2017 within his interactive digital showroom project.
I chose Pitti Uomo because this platform started celebrating the growth happening in the menswear market first.
On the opening evening of the show, Hilfiger also presented his very exclusive collection Hilfiger Edition for fall 2017 at Florence’s prestigious Palazzo Corsini at the presence of VIPs and guests including Lucky Blue Smith, Rafferty Law, Gabriel Kane Lewis and Presley Gerber.
The group supported by PVH Corp has also disclosed a new joint venture co-designed with ski industry leader Rossignol – TommyXRossignol. The styles of the TommyXRossignol premium men’s winter capsule collection will be available at select Tommy Hilfiger stores in Europe, the Americas and Asia Pacific, on tommy.com, and at select global wholesale partners beginning October 2017.
In his chat to SPORTSWEAR INTERNATINOAL, Hilfiger explained why he participated in Pitti Uomo and what future trends he expects to influence the market in the future.
Why did you choose to participate in the show and present your exclusive Hilfiger Edition collection here?
I am very proud to present my menswear collections during Pitti Immagine Uomo. Menswear has always been a central aspect of the brand Tommy Hilfiger since its launch in 1985. In this moment menswear is especially successful. It is extraordinary being at Pitti Uomo, one of the main worldwide menswear designer platforms that is celebrating the significant growth and results gained by menswear.
I chose to participate because its timing is the right one for us. For this we can present here our tailored clothing, our sportswear offer, our main stay, and also our new Hilfiger Edition selection that offers our most iconic Edition pieces. This last collection is only sold through a very controlled and exclusive distribution.
Is Italy important for your brand? Participating in Pitti Uomo is for you some sort of platform for expanding in Europe?
Italy is a very important market for us. I think Florence is a menswear capital of the world and Italy is probably one of the most important areas for this company.
You also presented your newborn skiwear capsule collection with Rossignol. Where does the project originate from?
Skiing and winter sports have been a passion of mine since I was young. I’ve wanted to develop this capsule collection for a long time, and Rossignol was the ultimate partner to bring the concept to life in a really iconic way. With our shared values on quality, perfect fit and merging fashion with technical function, we’ve designed a signature red, white and blue collection that works from the ski slopes to the international metropolis.
What do you see as main trends in menswear, womenswear and especially sportswear?
Most important trend are oversized, ‘90s influence, a big technical sports aspect but as a mix of sport, luxury, outdoors. I would say a big grasp on casual is becoming more important than ever before.
And what about denim?
Denim is evolving. There are a lot of interesting treatments and fabrics, a lot of stretch, a lot of organic, a lot of new washes ad a lot of destruction. There’s a lot happening in denim.