While celebrating its Jeggings fabrics’ 10th anniversary in Amsterdam recently, Isko announced to Sportswear International some significant investment and focus on supporting its clients’ growth and ability to differentiate their offer.
”We have recently installed 300 new looms in our Inegol facilities,” said Fatih Konukoglu, CEO of Isko Division and board member of Sanko Group, on the occasion of the event. “We think that the market has evolved and it needs to be served in a different way. Each brand wants to offer something special and unique according to its own needs, tastes and requests. For this reason we have invested in increasing our productive capacity and upon-request product service.”
“We strongly believe in spending quality time with our customers and serve each of them equally–from the big groups to the smallest brands, including young and upcoming designers taking new paths and testing new techniques,” added Rosey Cortazzi, global marketing director, Isko. “This is why we visit them and focus our attention on their needs constantly. A core part of our strategy is also not to impose minimum order quantities. Only in this way we can help every insider, including emerging designers and talents, to grow.”
While focusing on new strategies, Isko Jeggings, the high-elasticity soft second-skin effect denim technology, celebrated its 10th anniversary in Amsterdam, at Loods 6, within a glamorous party that hosted important brands, media and influencers who enjoyed music selected by DJ, singer and songwriter Maj Ulbrand.
The event celebrated Isko Jeggings as it highlighted how this family of fabrics played a key role in a woman’s life–from her teen years to her first job, from her first date to maternity. Finally, they can also be worn by her teenage son as “meggings” for men.
“Isko Jeggings is a platform: fabrics lend themselves to many different interpretations, target groups, markets and uses. They are democratic and extremely versatile,” commented Fabio Di Liberto, Isko brand director. “They are a classic in everyone’s wardrobe, a must-have mostly owned by women, but also increasingly by men,” he explained.
Cortazzi commented: “Before there were super stretch fabrics only. By launching Jeggings fabrics we started offering the first power stretch denim. We invented something that didn’t exist before that has been groundbreaking and radical. We have also registered it as a trademark and the Oxford Dictionary recently listed it among common use words. Moreover, this term is used by many insiders and has become synonym with skinny denim trousers.”
When trying to find out how many different articles were produced under this category, Isko counted at least 100 variants when only considering what brands and companies brought to the market.
Isko Jeggings fabrics are available in many weights (from 6 oz to 12 oz), in various shades, washes and weaves including 3x1, 4x1, sateen and jacquard, just to mention a few. They are produced in a vast array of materials, including sustainable ones made, for instance, with organic cotton, recycled cotton and recycled polyester.
This fabric concept has further evolved over the years as it can shape and sculpt the body with its wide elasticity range, holding power capabilities, recovery and performance–from 40% up to 100-120% stretch levels plus a four-way stretch variant, mostly appreciated when playing various sports, while maintaining a genuine denim look.